

How to find out if you’re on an email blacklist Note: Some email blacklists also list domains and IP addresses based on user-generated feedback and manual reporting of unsolicited emails. Pristine traps most commonly end up on mailing lists when senders purchase, rent, or scrape addresses.
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Pristine Traps: These are email addresses and domains that have never been used to actively sign up to receive email. The anti-abuse community believes sending excessive amounts of mail to typo traps is indicative of poor list acquisition practices, and poor list hygiene.ģ. Typing instead of Similar to recycled spam traps, these addresses never open or click any of the messages they receive. Typo Traps : These are email addresses that usually end up on recipient lists due to user error. Messages sent to these addresses are typically refused (bounced) by the receiving server for a year or more before they are reactivated as spam trap addresses.Ģ. Recycled Spam Traps: These are email addresses that were once valid, but have been dormant long enough that they could not have engaged with any email in a long time.

To help you understand how a blacklist works, l ook at this Spamhaus diagram below.įor the most part, spam traps fall into one of three categories:ġ. Because deliverability is the primary concern for most email marketers, it’s important to have an understanding of how blacklists function, and what you can do as a sender to reduce your risk of being blacklisted. The impact of having your IP or domain on a blacklist can range from being a small annoyance to a complete showstopper for your email deliverability. If you find yourself on a blacklist, it’s a good idea to assess your address collection practices, evaluate your sunsetting policy, and then request a delisting at the relevant blacklist removal form (if they’re available). Most email marketers have found themselves on at least one IP or domain blacklist at some point.
